Alfa Romeo’s Future – An Italian Story

8 March 2024
Industry News
  • New Stelvio and Giulia to be designed in Italy and built at Cassino
  • New Stelvio to debut in second half of 2025, Giulia in 2026
  • Stelvio to be the first European car using the STLA Large platform
  • Stelvio to be world premier of STLA BRAIN and STLA SmartCockpit

The future of Alfa Romeo will be an all-Italian story.

In 2025, the new Stelvio – followed by the new Giulia in 2026 – will be conceived, designed and produced in Italy at the Cassino plant, to take advantage of the expertise and experience of the Italian team that developed Alfa Romeo’s iconic cars, and of the mastery of the Centro Stile.

Giulia and Stelvio will be two authentic ‘Italian gems’, to be exported all over the world to establish Alfa Romeo as the Stellantis global premium brand. The brand is focusing on these cars to show the world how Alfa Romeo interprets the challenge of the transition to electric, while remaining fully faithful to its DNA.

Giulia and Stelvio will be avant-garde cars, which will bring firsts in technology to the forefront.

Stelvio will be the first Stellantis car equipped with the futuristic STLA Brain and STLA SmartCockpit technology platforms, and will be the first STLA Large platform-based car in Europe.

Stellantis is therefore investing heavily in Italy: Cassino will be the only plant in Europe to be equipped with the STLA Large platform, and Italy will be the only European country to produce cars on both the STLA Large and STLA Medium platforms.

New Giulia and Stelvio: a rush of the most innovative Stellantis technologies, the Alfa Romeo way, for an unprecedented driving experience

The STLA Large platform can support multiple propulsion systems. New Stelvio will be the first car to use 800-volt technology in combination with the new STLA Large platform. The inherent flexibility of the STLA Large platform gives engineers and designers the ability to define wheelbase, overall length, width, and overall and ground clearance. A range of suspension modules can be used to meet each vehicle’s specific performance objectives, including in terms of driving dynamics, handling, and comfort. Alfa Romeo engineers have therefore adjusted key dimensions, such as the distance between the center of the front wheels and the driver’s feet, between the front and rear overhangs and the floor, to refine the vehicles’ capabilities and performance.

Exclusive product content will redefine customers’ relationships with their cars, further raising the bar of driving pleasure courtesy of technologies such as active roll control and active safety terrain detection. At the same time, everyday use will be extremely straightforward.

Stelvio marks the debut of the STLA Brain and STLA SmartCockpit technology platforms. Alfa Romeo is thus capable of interpreting and customizing the onboard and offboard driving experience, starting with driving dynamics: in a world where everyone gives instructions about everything, this platform lets Alfa Romeo leave the decision to the driver, with features that are always kept up to date and can be customized via artificial intelligence and OTA updates, resulting in clear benefits throughout the vehicle’s life cycle that will also have an impact on its residual value. STLA SmartCockpit will also make it possible to bring a new reinterpretation to the iconic instrument cluster (‘telescope’) and to the connected infotainment with a curved display. Human-machine interaction will also be redefined via safety technologies, such as the extended visibility package (heads-up display, night vision, digital mirror) and the most advanced driver assistance systems.

STLA Brain

The heart of the transformation into customer-centric services is the new electrical/electronic (E/E) and software architecture, STLA Brain. This service-oriented architecture, fully integrated with the cloud, disconnects hardware and software cycles, allowing developers to quickly create and update features and services via OTA updates, with no need to wait for new hardware to be introduced.

In early 2022, we announced a collaboration with Amazon, whose leading cloud computing solutions will strengthen the “always connected” nature of our platform. For example, the partnership will offer the possibilities of the transfer of processing power to the cloud and augmented reality. The platform will adopt Amazon products and solutions designed specifically for our vehicles to create personalized, intuitive, and brand-specific experiences.

STLA SmartCockpit

  • STLA SmartCockpit, operating in symbiosis with STLA Brain, will integrate seamlessly with the digital experience on board the vehicle, transforming it into a fully customizable living space.
  • STLA SmartCockpit’s next-generation interface provides users with a more natural way to interact with their vehicle, using input modes ranging from touch and voice commands to looks or gestures.
  • STLA SmartCockpit uses AI-powered applications to offer a range of features and services such as navigation, voice assistance, e-commerce marketplace, and payment services.

STLA Large

  • The STLA Large BEV platform is the industry’s most flexible BEV-native platform, which can support different categories of vehicles such as sedans, crossovers and SUVs in the D- and E-segments.
  • The STLA Large platform leads the segment in terms of performance, including battery capacity (118 kWh), charging efficiency (4.5 kWh per minute), and acceleration (0-100 km/h or 62 mph in under 3 seconds).                                          
  • Stelvio will be the first car to launch 800-volt BEV architecture.

Share this article