Beechdale Win Alfa Romeo Retailer of the Year

David Faithful
9 June 2021
Industry News
Alfa Romeo UK has named Beechdale Motor Group, in Derby, ‘Retailer of the Year’.  The awards recognise the Alfa Romeo retailers across the UK network that consistently go above and beyond to satisfy their customers’ needs.
2020 saw Beechdale climb the rankings thanks to its unwavering dedication on delivering an excellent customer experience, particularly in these challenging times. Beechdale also delivered the highest sales volumes across the UK Alfa Romeo network, strongly performing against its sales targets and exceeding expectations, particularly against Quadrifoglio targets.
More information about Beechdale can be found at
Alfa Romeo retailers Thames Slough and Research Garage (Nuneaton) were given honourable mentions for their sales volume, while Jordans (Hull) was also commended for its performance against target.
Damien Dally, Alfa Romeo UK country manager, said: “The last 18 months have proved challenging on so many fronts, but the dedication and hard work Beechdale has shown in light of this deserves to be awarded. Delivering consistently high performance, exceeding sales targets and garnering excellent customer satisfaction in the wake of a global pandemic makes me proud to award Beechdale Alfa Romeo UK Retailer of the Year.”


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