Alfa Romeo records encouraging first-half growth
Alfa Romeo has announced a positive set of global sales results for the first half of 2026, with the UK once again proving to be one of the marque’s strongest-performing markets. Registrations here have increased by 24% compared with the same period last year, reinforcing the momentum the brand has been building over the past two years.
While Alfa Romeo’s traditional European heartlands of Italy, France and Germany remain its three largest markets, the UK continues to punch above its weight. Growth has also been particularly strong in Japan, where sales have almost doubled, while the wider Asian region is up by 50%. The brand is now represented in around 70 countries worldwide, demonstrating that Alfa Romeo’s latest generation of cars is finding an increasingly broad international audience.
The biggest contributor to that success is, unsurprisingly, the Junior. Now on sale in 45 countries, it has become Alfa Romeo’s best-selling model and is introducing a new generation of customers to the marque. Available with both hybrid and fully electric powertrains, the Junior has broadened Alfa Romeo’s appeal while retaining the styling and character expected of the famous Biscione badge. Behind it, the Tonale continues to perform strongly, with the Stelvio and Giulia completing a line-up that remains central to the brand’s fortunes.
For enthusiasts, there are some reassuring signs within the figures. Alfa Romeo confirms that the current Giulia and Stelvio will remain on sale until 2027, while demand for the flagship Quadrifoglio models remains healthy, accounting for around seven per cent of overall Giulia and Stelvio sales. Meanwhile, all ten examples of the exclusive Giulia Quadrifoglio Luna Rossa sold out almost immediately, and deliveries of the breathtaking 33 Stradale are now progressing across Europe and North America.
The first six months of the year have also been packed with activity away from the showroom. Alfa Romeo celebrated victory at this year’s 1000 Miglia, marked the 50th anniversary of the Alfa Romeo Museum at Arese, commemorated 75 years of partnership with the Carabinieri, and continued its involvement with the Luna Rossa America’s Cup sailing team. The brand also launched its new BOTTEGAFUORISERIE personalisation programme, highlighting Alfa Romeo’s ambition to further develop its premium and bespoke offering.
Santo Ficili, CEO of Alfa Romeo and Maserati, described the results as further evidence that the brand’s strategy is working, with the Junior attracting new customers while Alfa Romeo remains true to its core values of Italian design, innovation and sporting character. He also highlighted the importance of the global Alfisti community in supporting the marque’s continued resurgence.
For UK enthusiasts, these results are certainly encouraging. Although the Junior is inevitably driving much of the recent growth, it is also helping to bring fresh buyers into Alfa Romeo retailers, strengthening the business case for future models. With a new C-segment SUV already confirmed for 2027, continued investment in special editions such as the Luna Rossa, and Giulia and Stelvio still very much part of the story, Alfa Romeo appears to be entering the second half of 2026 with genuine confidence and renewed momentum.
